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Marketing Pet Peeves: "Happy Friday" and phrases like "moving this to the top of your inbox."
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Email Marketing: Challenges and strategies of cold emailing, including bringing strategy in-house for more personalized approaches.
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Business Background: His company was founded in 1996, during which time marketing in staffing was virtually non-existent.
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Evolution of Staffing Marketing: Marketing in the staffing industry has evolved, especially with the integration of AI and the need for personalization amidst high competition.
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Target Audience: Targeting in staffing marketing- identifying key decision-makers beyond HR, like CFOs or department heads, depending on the staffing specialty.
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Engagement and Attention: Strategies for capturing attention include using physical mail, event marketing, and leveraging other people's stages (OPS) where the audience is already engaged.
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Sales Differentiation: The importance of differentiating not just the service but the sales process itself. An example given is a staffing CEO using Six Sigma expertise to offer plant efficiency solutions before pitching staffing services.
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Industry Knowledge: This section highlights the need for recruiters to speak the language of their industry, with an example of a staffing company transitioning to manufacturing outsourcing.
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Content Strategy: The effectiveness of webinars for engagement over traditional newsletters is discussed. They suggest focusing on tactical, problem-solving content for higher engagement.
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Webinar Best Practices: Tips include having diverse speakers, curating content from clients or AI, and managing live questions to keep the audience involved.
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Advertising Platforms: LinkedIn is favored for business-to-business staffing sales due to its professional audience, though LinkedIn's evolving nature is acknowledged. X (formerly Twitter) is noted for its targeting capabilities based on followers.
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Retargeting: Challenges and strategies for retargeting in staffing, particularly the need for sufficient website traffic to make retargeting viable.
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Expertise Areas: David's company is most experienced in commercial staffing (light industrial and clerical) and healthcare.
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Content Resources: They mention resources like webinars and eBooks available on Haley Marketing's website, which require a name and email to access, leading to a newsletter subscription.
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Future Experiments: There's a mention of experimenting with AI for lead tracking to engage with silent website visitors.
