Channel Partner Marketing and Incentive Strategies

Nichole Gunn, GCMO, EXTU

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Nicole Gunn, Global Chief Marketing Officer from EXTU, joins Tony Moore on the Timpl podcast ~ jobTopia.

This subject is relevant and timely for manufacturers and automotive OEMs. We hope you enjoy this conversation as much as we did.

  • Third-party selling is a complex but essential part of marketing.
  • Distributors play a crucial role in connecting manufacturers to consumers.
  • Effective marketing strategies can significantly increase sales for manufacturers.
  • Attributable sales help measure the success of marketing efforts.
  • Data collection is key to understanding consumer behavior and preferences.
  • Automation in marketing simplifies processes for distributors.
  • Co-branding and marketing incentives can drive brand awareness and sales.
  • Automation is key to simplifying content distribution.
  • LinkedIn has evolved into a powerful platform for brand marketing.
  • Brand marketing requires a different approach than traditional sales tactics.
  • Memes can be an effective tool for engaging audiences.
  • Creating memorable experiences can strengthen brand loyalty.
  • Incentives should focus on emotional connections rather than cash rewards.
  • Understanding your audience is crucial for effective marketing.
  • Unique experiences can create lasting memories associated with a brand.
  • The job market is shifting, presenting new opportunities for staffing agencies.
  • Building relationships is essential in today's marketing landscape.

Talk to Tony about workforce solutions today.