Company culture and work environment are extremely important to top candidates applying for work. You have to work to sell your company to top talent, but you want to be sure you’re selling a brand that they want to be associated with. Your company culture may be scaring off the top talent. Here is how you can fix it.
How Your Company Culture May Scare Top Talent
There are a lot of things about your company culture that speak to candidates. You might be communicating poorly or leadership in your company may not reflect your values. They may speak with current or former employees who don’t back up what you are selling as a work environment. Whatever the case may be, there are ways to fix your company culture and become more attractive to top talent.
1. Stay Current
Top talent won’t pursue employment with you if you aren’t up to date in the industry. This is especially true with tech-related jobs and positions with automation. As an employer, you want to stay current. Be sure you have updated software on your computers, utilize new communication channels, and adopt new things as they come along. Candidates will see that remaining current and on top of new trends is important to you. This will not only help you attract top talent but it will get the attention of younger talent as well.
2. Focus on Your Company Culture
Throughout the hiring process, your company culture and message should be clear. Make sure you are reinforcing your values and ideas with your hiring managers and leadership teams. This will ensure that your message and expectations are clear across the board. It will also help instill confidence about the business with your new hire because everyone in the company will be on the same page. This shows them that you are organized and communicate well.
3. Offer New Opportunities
You want to work to offer your employees room to grow as a professional. Many companies have started offering reskilling or upskilling opportunities. Your company should place emphasis on the ongoing professional development of your staff. Providing these courses or training opportunities will allow your employees to expand their skills while simultaneously showing them you value them as a professional.
4. Discuss Career Paths
Speaking of career opportunities, it is a good idea to discuss possible career paths available within your organization. Being able to grow and be promoted within the company is important to many candidates. If you have an internal promotion program, know how it works and be able to discuss it. Remember, promotions don’t necessarily mean moving “up.” You can discuss moving positions or changing titles as a possible career move as well. Build an overall culture that helps its employees build careers.
5. Provide Meaningful Work
Talented candidates want to work for companies that will use the best of their skills and abilities. To do this, they need to know how their position will impact the organization’s bottom line. This provides meaning to their work and what they do day-to-day. Conduct regular check-ins and communicate about how their jobs are helping the company meet its business goals.
Find Top Talent for Your Team
You can get support for all of your staffing needs by partnering with a firm like Timpl. Let us help you by placing top talent with your company. Contact us to learn more about our services.
